https://tomvouga.cargo.site Tom Vouga Wed, 02 Apr 2025 18:17:34 +0000 https://tomvouga.cargo.site en https://tomvouga.cargo.site/Top-copy-1 Thu, 04 Jul 2019 11:11:42 +0000 Tom Vouga https://tomvouga.cargo.site/Top-copy-1 Hi, I'm Tom Vouga. A multidisciplinary creative focused on projects across Advertising, Storytelling &amp; Brand Transformation. ︎ Contact&nbsp; &nbsp; https://tomvouga.cargo.site/01-Fans-of-love-Ad-Council-Beta Wed, 22 May 2019 13:21:37 +0000 Tom Vouga https://tomvouga.cargo.site/01-Fans-of-love-Ad-Council-Beta /01 Ad Council ↓&nbsp; Fans of Love (LHNL) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Brand Experience Reinventing the obvious Kiss Cam at NFL's Pro Bowl game to talk about bias. → Concepting→ Verbal Design Fans Of Love originated as a global competition across the R/GA Network, presenting an open brief for all R/GA creatives to tackle. Fortunately, my idea was selected in the end. Fans of Love came to life as a live stunt at the 2017 NFL Pro Bowl in Orlando, one of America’s biggest sporting events. What began with 60,000 live fans quickly reached millions through a film of the stunt that we released online for Valentine’s Day. Our message of love swiftly permeated culture, sparking a conversation about bias and redefining the concept of love in America.&nbsp; Our impact was so significant that we are now expanding Love Cam partnerships with every major sports league in America (NFL, NBA, NHL, MLS), transforming their Kiss Cams into Love Cams. As a result, we didn’t just insert our message into culture; we changed culture. Through our partnership with the NFL, a league known for its more traditional and conservative fan base, we successfully appealed to both right- and left-winged media and viewers. Our message of love became a featured story across a spectrum of outlets, from Fox TV and Breitbart News Network to The New York Times, USA Today, Huffington Post, and even Ellen DeGeneres. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d5fbdc663b039d159fef83740d483a2329920e079d886ed4f16514706941fe3/1.jpg" data-mid="42837769" border="0" src="https://freight.cargo.site/w/1000/i/9d5fbdc663b039d159fef83740d483a2329920e079d886ed4f16514706941fe3/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b00c55a335e0708821299386cfc1ccf45382057a02cdbcccb23d679aa6a2b916/3.jpg" data-mid="42837771" border="0" src="https://freight.cargo.site/w/1000/i/b00c55a335e0708821299386cfc1ccf45382057a02cdbcccb23d679aa6a2b916/3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1ca15819db277b50a218462d1b0007dbac946f5a9c6012eabe4abf5172d97fa/2.jpg" data-mid="42837770" border="0" src="https://freight.cargo.site/w/1000/i/d1ca15819db277b50a218462d1b0007dbac946f5a9c6012eabe4abf5172d97fa/2.jpg" /> awards Wood Pencil, Media: Use of EventsWinner, Next: Live Events/BroadcastGold, Brand Partnerships &amp; CollaborationsSilver, Out of Home: OtherEmmys, Nominee Outstanding CommercialCannes Lions, 9 Shortlists Wood Pencil, Diversity &amp; EqualityBronze, IntegrationGold, VideoWinner, Non-Government OrganizationBronze, Media Innovation: Alternative Media https://tomvouga.cargo.site/01-NBA-NIKE-copy Mon, 08 Nov 2021 21:00:06 +0000 Tom Vouga https://tomvouga.cargo.site/01-NBA-NIKE-copy /02 Nike x NBA ↓&nbsp; NBA Nike City Edition Uniforms&nbsp; Film Introducing the 2021-22 Nike City Edition Jerseys, a celebration of the NBA's 75th anniversary. → Concepting→ Verbal Design→ Creative Direction→ Script As the NBA’s 75th Anniversary season kicks off, basketball is surging into the future, welcoming an ever-growing number of fans worldwide into the game. Each year, Nike unveils the NBA City Edition, a uniform design concept that delves into how a city’s unique characteristics and basketball culture intertwine and influence each other. For the 2021-22 season, Nike's NBA City Edition uniforms draw inspiration from both time and place, showcasing unforgettable moments from each franchise's history. These moments range from team expansions to iconic player performances and championship victories. The outcome is a collection of 30 films that intricately weave together the unique fingerprint of each team's heritage, blending details from various eras to create a balanced narrative. All 30 films here:&nbsp;https://on.nba.com/3bTZgba <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2de18efc9e5e8138147fa76ae8b49d4a8f68a06145249c73406a5eb99c0dd0b0/LAKERS_cover.jpg" data-mid="123936128" border="0" src="https://freight.cargo.site/w/1000/i/2de18efc9e5e8138147fa76ae8b49d4a8f68a06145249c73406a5eb99c0dd0b0/LAKERS_cover.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a97f044c1d522b4589e00f720063d9bb1563a521809f0b58f696d7359ecfe179/BUCKS_COVER.jpg" data-mid="123936147" border="0" src="https://freight.cargo.site/w/1000/i/a97f044c1d522b4589e00f720063d9bb1563a521809f0b58f696d7359ecfe179/BUCKS_COVER.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/896b2e2c234099b31f8438dea808e4b27692fa5096f7aaa52313b9a856ed3cc2/KNICKS_COVER.jpg" data-mid="123936226" border="0" src="https://freight.cargo.site/w/1000/i/896b2e2c234099b31f8438dea808e4b27692fa5096f7aaa52313b9a856ed3cc2/KNICKS_COVER.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87520daf48d166011ad577fa9d8ee5d0478e7721042593d58e8be0810ba98635/CELTICS_COVER.jpg" data-mid="123936136" border="0" src="https://freight.cargo.site/w/1000/i/87520daf48d166011ad577fa9d8ee5d0478e7721042593d58e8be0810ba98635/CELTICS_COVER.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61a5dfd50871c959397a925f381fd602501b5710fd41fc561d9f5a8da814ebb9/WARRIORS_COVER.jpg" data-mid="123936202" border="0" src="https://freight.cargo.site/w/1000/i/61a5dfd50871c959397a925f381fd602501b5710fd41fc561d9f5a8da814ebb9/WARRIORS_COVER.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc20a6ef55072ae2ec160222ebd906170f3ce51b5fd49db13a853920fa865b88/HEAT_COVER.jpg" data-mid="123936338" border="0" src="https://freight.cargo.site/w/1000/i/fc20a6ef55072ae2ec160222ebd906170f3ce51b5fd49db13a853920fa865b88/HEAT_COVER.jpg" /> https://tomvouga.cargo.site/02-Converse Wed, 02 Apr 2025 18:17:34 +0000 Tom Vouga https://tomvouga.cargo.site/02-Converse /03 Shai 001↓&nbsp; Converse Basketball&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 360º Campaign Launching the first Converse signature basketball shoe in almost 20 years. → Concepting → Creative Direction → Verbal Design Converse Chucks were the first-ever basketball shoes, but fans don’t think “Cons” when they think basketball. With the launch of their first signature shoe in nearly 20 years—the Shai 001 by Shai Gilgeous-Alexander—Converse set out to take over NBA All-Star Weekend. The goal? Kickstart a conversation about their place in modern basketball while introducing their bold new silhouette. To do that, we were tasked with creating a 360º campaign to activate the shoe throughout the weekend. From events and OOH to headline-grabbing stunts, the Shai 001 became the talk of the town. Not only did we break through the buzz around the new Ant Edwards shoe, but we also landed Shai 001 on everyone’s wish list. A slam dunk for Shai—and for Converse, now back on people’s minds when they think about basketball. https://vimeo.com/1071905498?shre=copyhtts://vimeo.com/107190498?share=copy <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1d7a7fbb6e31e66f7837b07df16e0ba65f05b2b4b91d9cf800281fa9917c1548/FA25_Shai-02_Ox_Tahini-Tan_A18771C_Portrait0551_1920X1080-1.jpg" data-mid="229168811" border="0" src="https://freight.cargo.site/w/1000/i/1d7a7fbb6e31e66f7837b07df16e0ba65f05b2b4b91d9cf800281fa9917c1548/FA25_Shai-02_Ox_Tahini-Tan_A18771C_Portrait0551_1920X1080-1.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7ad977e85d981fcbe956eb8c4a3a19a5c34de9a9f8907d87dd1700a05a670ce4/FA25_Shai-02_Ox_Tahini-Tan_A18771C_Portrait0440_1920X1080.jpg" data-mid="229168807" border="0" src="https://freight.cargo.site/w/1000/i/7ad977e85d981fcbe956eb8c4a3a19a5c34de9a9f8907d87dd1700a05a670ce4/FA25_Shai-02_Ox_Tahini-Tan_A18771C_Portrait0440_1920X1080.jpg" /> <img width="2706" height="738" width_o="2706" height_o="738" data-src="https://freight.cargo.site/t/original/i/73bf1ca92211583960ed59a694d471fd8354e161a1f580f337675b2ab5dfb768/Screenshot-2025-04-02-at-11.53.19-AM.png" data-mid="229168866" border="0" src="https://freight.cargo.site/w/1000/i/73bf1ca92211583960ed59a694d471fd8354e161a1f580f337675b2ab5dfb768/Screenshot-2025-04-02-at-11.53.19-AM.png" /> <img width="3556" height="2375" width_o="3556" height_o="2375" data-src="https://freight.cargo.site/t/original/i/2da4f0b779b68a80efaefdd4e3b0dff489e65e6f87839b35967bae6a79ae7037/PSSRN_CONVERSE_SHAI_OOH-05.jpg" data-mid="229169924" border="0" src="https://freight.cargo.site/w/1000/i/2da4f0b779b68a80efaefdd4e3b0dff489e65e6f87839b35967bae6a79ae7037/PSSRN_CONVERSE_SHAI_OOH-05.jpg" /> <img width="4193" height="2801" width_o="4193" height_o="2801" data-src="https://freight.cargo.site/t/original/i/dd26aeb9185f5d2b4a76bcfa954c98fc34f98dfae4ec2e5b8ee02105bda581d0/PSSRN_CONVERSE_SHAI_OOH-01.jpg" data-mid="229168823" border="0" src="https://freight.cargo.site/w/1000/i/dd26aeb9185f5d2b4a76bcfa954c98fc34f98dfae4ec2e5b8ee02105bda581d0/PSSRN_CONVERSE_SHAI_OOH-01.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/10b387ccb11779fcbb7933f295ce412c573cf298bf84d8f4a0df695870971e1d/_DSC5447.jpeg" data-mid="229169460" border="0" src="https://freight.cargo.site/w/1000/i/10b387ccb11779fcbb7933f295ce412c573cf298bf84d8f4a0df695870971e1d/_DSC5447.jpeg" /> <img width="3777" height="2523" width_o="3777" height_o="2523" data-src="https://freight.cargo.site/t/original/i/6517d8d77c6582eb022dfdf789d4618b986ea9437e60e7ef244c11358dfbcb17/PSSRN_CONVERSE_SHAI_OOH-09.jpg" data-mid="229169853" border="0" src="https://freight.cargo.site/w/1000/i/6517d8d77c6582eb022dfdf789d4618b986ea9437e60e7ef244c11358dfbcb17/PSSRN_CONVERSE_SHAI_OOH-09.jpg" /> <img width="2892" height="1522" width_o="2892" height_o="1522" data-src="https://freight.cargo.site/t/original/i/f9b25a5b8ff3469f53adf893369d631b38a98f5aee1a1223d38a9f517a314a4d/Screenshot-2025-04-02-at-12.14.16-PM.png" data-mid="229170104" border="0" src="https://freight.cargo.site/w/1000/i/f9b25a5b8ff3469f53adf893369d631b38a98f5aee1a1223d38a9f517a314a4d/Screenshot-2025-04-02-at-12.14.16-PM.png" /> <img width="2162" height="1540" width_o="2162" height_o="1540" data-src="https://freight.cargo.site/t/original/i/5230095cc53774e9ea73a61fa9ac72ac2f1dc6e61cf1527e55ddd435248fac71/Screenshot-2025-04-02-at-12.12.53-PM.png" data-mid="229170106" border="0" src="https://freight.cargo.site/w/1000/i/5230095cc53774e9ea73a61fa9ac72ac2f1dc6e61cf1527e55ddd435248fac71/Screenshot-2025-04-02-at-12.12.53-PM.png" /> <img width="2376" height="1530" width_o="2376" height_o="1530" data-src="https://freight.cargo.site/t/original/i/d6505938411723608617ff625cb8d90fe395bd1fff3e3c2247ffad26e50bd49e/Screenshot-2025-04-02-at-12.14.57-PM.png" data-mid="229170103" border="0" src="https://freight.cargo.site/w/1000/i/d6505938411723608617ff625cb8d90fe395bd1fff3e3c2247ffad26e50bd49e/Screenshot-2025-04-02-at-12.14.57-PM.png" /> <img width="2078" height="1642" width_o="2078" height_o="1642" data-src="https://freight.cargo.site/t/original/i/1849da3e3179715fd088769325a1e11fa447a3e918b30c795a37e8e316b49328/Screenshot-2025-04-02-at-12.13.46-PM.png" data-mid="229170105" border="0" src="https://freight.cargo.site/w/1000/i/1849da3e3179715fd088769325a1e11fa447a3e918b30c795a37e8e316b49328/Screenshot-2025-04-02-at-12.13.46-PM.png" /> <img width="2932" height="1464" width_o="2932" height_o="1464" data-src="https://freight.cargo.site/t/original/i/f34c9ef7ed6191fdba80131e0ae48120c6362f283093e680cb51974f40d040e7/Screenshot-2025-04-02-at-11.57.58-AM.png" data-mid="229170107" border="0" src="https://freight.cargo.site/w/1000/i/f34c9ef7ed6191fdba80131e0ae48120c6362f283093e680cb51974f40d040e7/Screenshot-2025-04-02-at-11.57.58-AM.png" /> <img width="1202" height="1142" width_o="1202" height_o="1142" data-src="https://freight.cargo.site/t/original/i/b1eaa616425609edb761d4dbae0ad15494bcd656e6879bae21f1e06f124616d3/Screenshot-2025-04-02-at-12.22.23-PM.png" data-mid="229170615" border="0" src="https://freight.cargo.site/w/1000/i/b1eaa616425609edb761d4dbae0ad15494bcd656e6879bae21f1e06f124616d3/Screenshot-2025-04-02-at-12.22.23-PM.png" /> <img width="1200" height="1058" width_o="1200" height_o="1058" data-src="https://freight.cargo.site/t/original/i/db08c6397240d7b863a4e54dc69266156ca2367d521fb87871a11cce3a640f17/Screenshot-2025-04-02-at-12.26.54-PM.png" data-mid="229170899" border="0" src="https://freight.cargo.site/w/1000/i/db08c6397240d7b863a4e54dc69266156ca2367d521fb87871a11cce3a640f17/Screenshot-2025-04-02-at-12.26.54-PM.png" /> &nbsp; <img width="793" height="1120" width_o="793" height_o="1120" data-src="https://freight.cargo.site/t/original/i/3e147592e5fa2f6c1dbb4418014e0593f879d3e2127f3d7ccd01e0e328effebf/Apresentacao-sem-titulo-3.jpg" data-mid="229175052" border="0" src="https://freight.cargo.site/w/793/i/3e147592e5fa2f6c1dbb4418014e0593f879d3e2127f3d7ccd01e0e328effebf/Apresentacao-sem-titulo-3.jpg" /> Attendance is always a key concern for any brand—but during All-Star Weekend in San Francisco, it was even more pressing. With countless brands competing for physical attention, standing out was a challenge. Add to that a target audience aged 14–18—who typically stay only a few minutes before moving on—and the stakes were even higher. So, we came up with a bold idea: the first-ever fan-sponsored hour. Attendees would receive exclusive merch in exchange for staying in the space for a full hour, generating content along the way. This not only elevated the experience, but also gave each part of the space its own moment—seen through the lens of the fans themselves. And beyond being a smart activation, the idea would’ve created a single, unifying thread for the entire campaign—a focused narrative designed to spark conversation and amplify reach. But in the end, the client didn’t move forward with it. “Too risky”...&nbsp; Super sad ;/&nbsp; <img width="4144" height="5083" width_o="4144" height_o="5083" data-src="https://freight.cargo.site/t/original/i/1f7cfd82fc1a9519a7a81d10a388ee5e6f9a287364097b53e1ed31e852addbc3/yachty_shai.jpg" data-mid="229183038" border="0" src="https://freight.cargo.site/w/1000/i/1f7cfd82fc1a9519a7a81d10a388ee5e6f9a287364097b53e1ed31e852addbc3/yachty_shai.jpg" /> <img width="3000" height="1508" width_o="3000" height_o="1508" data-src="https://freight.cargo.site/t/original/i/93cf83bca3bfa935e505a3390bdd2f74a58191e9ae0665ef5c74b160c697cdeb/FA25_Shai-04_Ox_Tahini-Tan_SKU-TBD_Group0596.jpg" data-mid="229170016" border="0" src="https://freight.cargo.site/w/1000/i/93cf83bca3bfa935e505a3390bdd2f74a58191e9ae0665ef5c74b160c697cdeb/FA25_Shai-04_Ox_Tahini-Tan_SKU-TBD_Group0596.jpg" /> https://tomvouga.cargo.site/02-next-bank Sat, 27 Apr 2019 12:19:43 +0000 Tom Vouga https://tomvouga.cargo.site/02-next-bank /04 (a) Bradesco↓&nbsp; next bank&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Business Transformation Building a digital bank from the ground up, one word at a time. → Concepting → Verbal Design → UX Writing Bradesco, one of the largest banks in Brazil, aimed to modernize its banking services to resonate with the nearly 60 million millennials living in Brazil. Instead of just giving the existing bank a facelift, this was an opportunity for a complete disruption of the traditional banking model. In the endeavor to reinvent the banking experience, I was tasked with developing next's tone of voice and verbal design for the app UI. To resonate with this younger generation, we developed a voice that spoke to them on their level, horizontally. In other words, a bank that communicates like a millennial, making the entire verbal user experience something they actually understand and enjoy. The tone of voice we crafted had a significant impact on the entire banking category in Brazil. From Nubank to Original, everyone borrowed from next's tone of voice. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ce4cecc707ab53029813d31c80653d4f8a091719ba648b991e9f81f7e93ec62d/Next_RGA_V0256.png" data-mid="214454280" border="0" src="https://freight.cargo.site/w/1000/i/ce4cecc707ab53029813d31c80653d4f8a091719ba648b991e9f81f7e93ec62d/Next_RGA_V0256.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/02d3b2549828e34280758677d013444bf621b0d9552c7ac0624aab1620da9d2a/Next_RGA_V0275.png" data-mid="40948802" border="0" src="https://freight.cargo.site/w/1000/i/02d3b2549828e34280758677d013444bf621b0d9552c7ac0624aab1620da9d2a/Next_RGA_V0275.png" /> <img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/9b965823318db8372215aa45d0fedb55fddc0e06aa183702bcd816d67bacedfa/nextboard2.jpg" data-mid="40949372" border="0" src="https://freight.cargo.site/w/1000/i/9b965823318db8372215aa45d0fedb55fddc0e06aa183702bcd816d67bacedfa/nextboard2.jpg" /> <img width="2545" height="1812" width_o="2545" height_o="1812" data-src="https://freight.cargo.site/t/original/i/cfecb9d69548b344f56e4e01f43df2735937fd62dd005722883a54d175e663ec/RGA_NXT.00.jpg" data-mid="40949124" border="0" src="https://freight.cargo.site/w/1000/i/cfecb9d69548b344f56e4e01f43df2735937fd62dd005722883a54d175e663ec/RGA_NXT.00.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8b6d5892ff39345bcff3338cee6f211005f5f41d8398734f22fbddba2d0ba2c2/fazacontecer2.jpg" data-mid="214454291" border="0" src="https://freight.cargo.site/w/1000/i/8b6d5892ff39345bcff3338cee6f211005f5f41d8398734f22fbddba2d0ba2c2/fazacontecer2.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c9199e69ba3a51325a5b754362310228fbd03a415ce88755d8acdbc1cfa3820a/2020_DesignPortfolio_WIP_1.030.png" data-mid="214454241" border="0" src="https://freight.cargo.site/w/1000/i/c9199e69ba3a51325a5b754362310228fbd03a415ce88755d8acdbc1cfa3820a/2020_DesignPortfolio_WIP_1.030.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e95e386378f35780b076d2403dd10879d20f172eead2f2894efee99eb7b60f50/foto.jpg" data-mid="214454306" border="0" src="https://freight.cargo.site/w/1000/i/e95e386378f35780b076d2403dd10879d20f172eead2f2894efee99eb7b60f50/foto.jpg" /> awards Winner, Grand Prix: Design Winner, Grand Prix: Digital Production Gold, Design: Branding &amp; Corporate Image Gold, Digital Production: Navigation &amp; Interface Gold, Consumer: Financial Software/Tech Silver, Design: Product Design Silver, Design: Digital Design Gold, Craft: Design/Identity Gold, Mobile: Applications Gold, Digital Production: Global Design Silver, Digital Production: User Experience Silver, Innovation: Technology Silver, Content: Brand Experience Bronze, Interactive: Applications Gold, Use of Discipline: Branding Gold, Use of Discipline: Design Gold, Use of Discipline: Interactive Gold, Digital Production: Art Direction https://tomvouga.cargo.site/03-next-bank-campaign Sat, 27 Apr 2019 12:58:37 +0000 Tom Vouga https://tomvouga.cargo.site/03-next-bank-campaign /04 (b)&nbsp;Bradesco↓&nbsp; next bank, launch campaingFilm A bold character to launch a bold bank.&nbsp; → Concepting → Verbal Design&nbsp;→ Script In addition to product development/conception, I was also involved in the creation of the launch campaign for next. The campaign utilizes sketches that communicate with humor and irreverence to introduce the platform's features. Employing cinematographic language, the ad effectively presents all the features of ‘next’. The content employs a language that resonates with the target audience for ‘next’ and allows them to relate to it easily. Choosing a Hollywood celebrity was also a strategic move for ‘next’ to launch and position its brand with a bold and impactful approach, precisely how we wanted to be perceived by both the finance industry and consumers. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/522fe8ad64a330d3069aa3ff39b1e5f4b025da73679d307fb6d39cb88dfde917/2.jpg" data-mid="40949789" border="0" src="https://freight.cargo.site/w/1000/i/522fe8ad64a330d3069aa3ff39b1e5f4b025da73679d307fb6d39cb88dfde917/2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8908c55b2e419d7f318cd2d21376278d0804a4c7e565ee0d298b47530f4286a0/1.jpg" data-mid="40949787" border="0" src="https://freight.cargo.site/w/1000/i/8908c55b2e419d7f318cd2d21376278d0804a4c7e565ee0d298b47530f4286a0/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a813d4b88e2728e45939b95fc2c0a2d19e03ffccfeb77365dc3b05799e1749d/3.jpg" data-mid="40949790" border="0" src="https://freight.cargo.site/w/1000/i/1a813d4b88e2728e45939b95fc2c0a2d19e03ffccfeb77365dc3b05799e1749d/3.jpg" /> https://tomvouga.cargo.site/13-Skol-Re-Route Thu, 21 Mar 2024 18:54:26 +0000 Tom Vouga https://tomvouga.cargo.site/13-Skol-Re-Route /05&nbsp;Skol (AMBEV)↓&nbsp; Re-Route&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Mobile Disrupting a navigation app to create safer streets for drinkers and drivers. → Concepting&nbsp; During the summer, Brazilians have a cultural preference for drinking on the streets rather than inside bars. However, this poses risks as drinkers share the streets with passing cars, particularly as the night progresses. To enhance safety for both pedestrians and drivers, we've unexpectedly reimagined Waze. Collaborating with artist Simon Weckert, we've utilized cell phones to create "fake traffic jams" on streets frequented by drinkers, diverting traffic from overcrowded bar areas. Ensuring a safer environment for both drinkers and drivers alike. <img width="3000" height="1665" width_o="3000" height_o="1665" data-src="https://freight.cargo.site/t/original/i/ddd7669fb1e5a9da8032800e4ebdde5d08c8c66a29322cb197d08681c96db846/bike_2.jpg" data-mid="207290845" border="0" src="https://freight.cargo.site/w/1000/i/ddd7669fb1e5a9da8032800e4ebdde5d08c8c66a29322cb197d08681c96db846/bike_2.jpg" /> <img width="480" height="256" width_o="480" height_o="256" data-src="https://freight.cargo.site/t/original/i/98b68beed60ee89ec81e71fd916813a2d7de48ad62fc480cf5023c97bc0ce39d/reroute_MO_06.gif" data-mid="207290589" border="0" src="https://freight.cargo.site/w/480/i/98b68beed60ee89ec81e71fd916813a2d7de48ad62fc480cf5023c97bc0ce39d/reroute_MO_06.gif" /> <img width="480" height="256" width_o="480" height_o="256" data-src="https://freight.cargo.site/t/original/i/16a17354f1c444be72eca66bfe8ccacced63832259c92641c23c0715f2742d64/reroute_MO_05.gif" data-mid="207290574" border="0" src="https://freight.cargo.site/w/480/i/16a17354f1c444be72eca66bfe8ccacced63832259c92641c23c0715f2742d64/reroute_MO_05.gif" /> <img width="480" height="264" width_o="480" height_o="264" data-src="https://freight.cargo.site/t/original/i/9ea8daeb8ea5ba248e59f421303f77279450bada33d2cbc3c0cd2ec0a290c606/reroute_MO_01.gif" data-mid="207290544" border="0" src="https://freight.cargo.site/w/480/i/9ea8daeb8ea5ba248e59f421303f77279450bada33d2cbc3c0cd2ec0a290c606/reroute_MO_01.gif" /> <img width="480" height="256" width_o="480" height_o="256" data-src="https://freight.cargo.site/t/original/i/0f4fc98a6e5e69684df1253da1120e7c217c8a423f41ef976b3dd181ac87cf9e/reroute_MO_08.gif" data-mid="207290531" border="0" src="https://freight.cargo.site/w/480/i/0f4fc98a6e5e69684df1253da1120e7c217c8a423f41ef976b3dd181ac87cf9e/reroute_MO_08.gif" /> <img width="480" height="264" width_o="480" height_o="264" data-src="https://freight.cargo.site/t/original/i/4145e01e1e00ba2193a129627c5079406749b50932f8bef4d30e8b8816a837c3/reroute_MO_03.gif" data-mid="207290529" border="0" src="https://freight.cargo.site/w/480/i/4145e01e1e00ba2193a129627c5079406749b50932f8bef4d30e8b8816a837c3/reroute_MO_03.gif" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/13854ab4d20c6353fa0e2cc4198cff44220740ef6708e0dff676f4c3f64194bf/A0007359.jpg" data-mid="207290883" border="0" src="https://freight.cargo.site/w/1000/i/13854ab4d20c6353fa0e2cc4198cff44220740ef6708e0dff676f4c3f64194bf/A0007359.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/612bac4425edccaa006883579d4c7a23b393cc7efbbeadb8479074798d13dc79/A0007543.jpg" data-mid="207290886" border="0" src="https://freight.cargo.site/w/1000/i/612bac4425edccaa006883579d4c7a23b393cc7efbbeadb8479074798d13dc79/A0007543.jpg" /> awards Cannes Lions,Brand Experience &amp; Activation shortlist https://tomvouga.cargo.site/05-Microsoft-Dear-Coretta Tue, 02 Jul 2024 16:04:57 +0000 Tom Vouga https://tomvouga.cargo.site/05-Microsoft-Dear-Coretta /06 The King Center x Microsoft ↓&nbsp; Dear Coretta &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Film There’s a Mr. King, but there’s also Mrs. Coretta Scott king → Concepting→ Creative Direction→ Script The King Center for Nonviolent Social Change has consistently served as an example for doing what’s right.And to celebrate the 50 years of unwavering dedication to community, cultural, and socio-economic progress we helped them launch a digital timeline,&nbsp; an homage to Mrs. Coretta Scott King, the architect of the King legacy.&nbsp; More than a historic chronology, this timeline depicts the power, passion, and wisdom of a love-centered leader. A mother. A visionary. Creator of The King Center. Champion of the MLK federal holiday. Holder of the high watch ensuring millions worldwide adopt Kingian nonviolence as a way of life. Thank You, Mrs. Corett <img width="1986" height="1504" width_o="1986" height_o="1504" data-src="https://freight.cargo.site/t/original/i/4e00b340ed66909ad1cdd56f8f345f3ba67d7df3ca48e1fd26edf74b79a03341/coretta-scott-king-ralph-abernathy_001.jpg" data-mid="214002651" border="0" src="https://freight.cargo.site/w/1000/i/4e00b340ed66909ad1cdd56f8f345f3ba67d7df3ca48e1fd26edf74b79a03341/coretta-scott-king-ralph-abernathy_001.jpg" /> <img width="2136" height="1232" width_o="2136" height_o="1232" data-src="https://freight.cargo.site/t/original/i/ef7c8288d8dfe80e3b0b2b19b7d3fe8ceaf09560701c33a752741366ebd9e93f/Screenshot-2024-07-02-at-9.15.42-AM.png" data-mid="214002654" border="0" src="https://freight.cargo.site/w/1000/i/ef7c8288d8dfe80e3b0b2b19b7d3fe8ceaf09560701c33a752741366ebd9e93f/Screenshot-2024-07-02-at-9.15.42-AM.png" /> <img width="1894" height="1257" width_o="1894" height_o="1257" data-src="https://freight.cargo.site/t/original/i/5fa3e4cc29f2183f5086c3f92250ba9a2c63bd51a2f166187c180b9f27f66ea2/PB4XZU4URRVKRBPJ7WYLQFGBMY.jpg" data-mid="214002657" border="0" src="https://freight.cargo.site/w/1000/i/5fa3e4cc29f2183f5086c3f92250ba9a2c63bd51a2f166187c180b9f27f66ea2/PB4XZU4URRVKRBPJ7WYLQFGBMY.jpg" /> https://tomvouga.cargo.site/04-Microsoft-Surface Tue, 21 May 2024 17:49:49 +0000 Tom Vouga https://tomvouga.cargo.site/04-Microsoft-Surface /07 Microsoft ↓&nbsp; Surface Copilot +&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Film Launching The World’s First AI-integrated Devices. → Concepting→ Creative Direction→ Script More than a film, this campaign needed to launch an entire new product category and convince 21 million undecided people on the fence to switch to Microsoft. In the not-too-distant past, Windows had a 92% market share; today, it sits at 57%. Inspired by the insight of Un-hustle culture - seeking ways to accomplish tasks efficiently, allowing more focus on personal passions - our campaign aimed to speak directly to the millions of users on the fence. After fiding the common ground between them, we leveraged running and productivity, their number one passion and pain point to create our story. <img width="2620" height="1362" width_o="2620" height_o="1362" data-src="https://freight.cargo.site/t/original/i/d9dd47ac7220201de60c0c130baad402470e39c3730f9c2a1c01e1af196f4ff7/Screenshot-2024-05-21-at-12.28.56-PM.png" data-mid="211394077" border="0" src="https://freight.cargo.site/w/1000/i/d9dd47ac7220201de60c0c130baad402470e39c3730f9c2a1c01e1af196f4ff7/Screenshot-2024-05-21-at-12.28.56-PM.png" /> <img width="2434" height="1332" width_o="2434" height_o="1332" data-src="https://freight.cargo.site/t/original/i/d33478491c06245eab68b40d8a1992de7afd868fbd1234e29f09de05970c941a/Screenshot-2024-05-21-at-11.48.58-AM.png" data-mid="211399323" border="0" src="https://freight.cargo.site/w/1000/i/d33478491c06245eab68b40d8a1992de7afd868fbd1234e29f09de05970c941a/Screenshot-2024-05-21-at-11.48.58-AM.png" /> <img width="2488" height="1360" width_o="2488" height_o="1360" data-src="https://freight.cargo.site/t/original/i/a8e4fb13b473d076c5e54dccf559d026651069b76f23637c2f28e8780ebb4d02/Screenshot-2024-05-21-at-1.43.10-PM.png" data-mid="211401448" border="0" src="https://freight.cargo.site/w/1000/i/a8e4fb13b473d076c5e54dccf559d026651069b76f23637c2f28e8780ebb4d02/Screenshot-2024-05-21-at-1.43.10-PM.png" /> <img width="2498" height="1354" width_o="2498" height_o="1354" data-src="https://freight.cargo.site/t/original/i/9cd3c8444e89cc5d422f93c8e7325e547912b50217a2f0d357e088690a7b635a/Screenshot-2024-05-21-at-12.30.15-PM.png" data-mid="211394110" border="0" src="https://freight.cargo.site/w/1000/i/9cd3c8444e89cc5d422f93c8e7325e547912b50217a2f0d357e088690a7b635a/Screenshot-2024-05-21-at-12.30.15-PM.png" /> https://tomvouga.cargo.site/04-Mel-Azul-MIMO Wed, 22 May 2024 00:48:19 +0000 Tom Vouga https://tomvouga.cargo.site/04-Mel-Azul-MIMO /08 Mel Azul ↓&nbsp; MIMO &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Entm't for Music The First Music video launched exclusively on WhatsApp. → Concepting→ Creative Direction→ Script → Directing Mel Azul, a Brazilian band renowned in the indie circuit, faced a bit of obscurity after a five-year hiatus. Known for their unconventional music, they sought an equally out-of-the-box music video to reignite interest in their work. Understanding Brazilians' affinity for WhatsApp, I conceived the concept: a music video exclusively accessible through WhatsApp. This innovative approach aimed to spark conversations not only about their music but also about the band itself. That spark also served as the foundation for developing the aesthetic of the music video, where we subverted all familiar WhatsApp features in unexpected ways and crafted a mobile-first experience. To access the video, people needed to add the band on WhatsApp and request the music video. From that point on, the novelty of the experience aided Mel Azul in achieving their goals of generating buzz and ensuring their music reached a wider audience. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0ae1fc98e75582e0af773f514616af58b781c05dd6a0bcfc2026617104d2a289/04.jpg" data-mid="211410101" border="0" src="https://freight.cargo.site/w/1000/i/0ae1fc98e75582e0af773f514616af58b781c05dd6a0bcfc2026617104d2a289/04.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a125daa104d3b4c88d0a4de1e88d03e506125825530eb2e49e46340589ce5bc0/stories-poster.png" data-mid="211410103" border="0" src="https://freight.cargo.site/w/1000/i/a125daa104d3b4c88d0a4de1e88d03e506125825530eb2e49e46340589ce5bc0/stories-poster.png" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ac8f6e05f242c49a95ddccd026f0eef5800f382d92a6020ce8c36145821383bf/KV.jpeg" data-mid="211410105" border="0" src="https://freight.cargo.site/w/750/i/ac8f6e05f242c49a95ddccd026f0eef5800f382d92a6020ce8c36145821383bf/KV.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f9ccb0d6007f5aa8f85017662e0fb2e70866deb439518962e52599a0d9730703/01.jpg" data-mid="211410152" border="0" src="https://freight.cargo.site/w/1000/i/f9ccb0d6007f5aa8f85017662e0fb2e70866deb439518962e52599a0d9730703/01.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/01f21d3ce5a97a3e5a705f6b3701dbd4b10b5344e3940d2f7671bd5a007d694b/03.jpg" data-mid="211410153" border="0" src="https://freight.cargo.site/w/1000/i/01f21d3ce5a97a3e5a705f6b3701dbd4b10b5344e3940d2f7671bd5a007d694b/03.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/2dc535a8735fa1d9368fd65fb7657f80f0106fdff423e69e5b2fae14434c049c/ezgif-2-6198af8cfda2.gif" data-mid="211410154" border="0" src="https://freight.cargo.site/w/800/i/2dc535a8735fa1d9368fd65fb7657f80f0106fdff423e69e5b2fae14434c049c/ezgif-2-6198af8cfda2.gif" /> <img width="1240" height="260" width_o="1240" height_o="260" data-src="https://freight.cargo.site/t/original/i/9f3e4cf8235d7ed850a5dfa9a213948d8e29671aeacbf4353718b97afa90ad90/visuals-000006276506-jfnUq0-t1240x260.jpg" data-mid="214461175" border="0" src="https://freight.cargo.site/w/1000/i/9f3e4cf8235d7ed850a5dfa9a213948d8e29671aeacbf4353718b97afa90ad90/visuals-000006276506-jfnUq0-t1240x260.jpg" />