Hi, I'm Tom Vouga.
A multidisciplinary creative focused
on
projects across Advertising, Storytelling
& Brand Transformation.
︎ Contact
/01 Nike x NBA
↓ NBA Nike City Edition Uniforms
Film
Introducing the 2021-22 Nike City Edition Jerseys, a celebration of the NBA's 75th anniversary.
→ Concepting
→ Verbal Design
→ Creative Direction
→ Script
→ Verbal Design
→ Creative Direction
→ Script
As the NBA’s 75th Anniversary season kicks off, basketball is surging into the future, welcoming an ever-growing number of fans worldwide into the game.
Each year, Nike unveils the NBA City Edition, a uniform design concept that delves into how a city’s unique characteristics and basketball culture intertwine and influence each other.
Each year, Nike unveils the NBA City Edition, a uniform design concept that delves into how a city’s unique characteristics and basketball culture intertwine and influence each other.
For the 2021-22 season, Nike's NBA City Edition uniforms draw inspiration from both time and place, showcasing unforgettable moments from each franchise's history. These moments range from team expansions to iconic player performances and championship victories.
The outcome is a collection of 30 films that intricately weave together the unique fingerprint of each team's heritage, blending details from various eras to create a balanced narrative.
All 30 films here: https://on.nba.com/3bTZgba
/02 Ad Council
↓ Fans of Love (LHNL)
Brand Experience
Reinventing the obvious Kiss Cam at NFL's Pro Bowl game to talk about bias.
→ Concepting
→ Verbal Design
→ Verbal Design
Fans Of Love originated as a global competition across the R/GA Network, presenting an open brief for all R/GA creatives to tackle. Fortunately, my idea was selected in the end.
Fans of Love came to life as a live stunt at the 2017 NFL Pro Bowl in Orlando, one of America’s biggest sporting events.
What began with 60,000 live fans quickly reached millions through a film of the stunt that we released online for Valentine’s Day.
Our message of love swiftly permeated culture, sparking a conversation about bias and redefining the concept of love in America.
Fans of Love came to life as a live stunt at the 2017 NFL Pro Bowl in Orlando, one of America’s biggest sporting events.
What began with 60,000 live fans quickly reached millions through a film of the stunt that we released online for Valentine’s Day.
Our message of love swiftly permeated culture, sparking a conversation about bias and redefining the concept of love in America.
Our impact was so significant that we are now expanding Love Cam partnerships with every major sports league in America (NFL, NBA, NHL, MLS), transforming their Kiss Cams into Love Cams.
As a result, we didn’t just insert our message into culture; we changed culture.
Through our partnership with the NFL, a league known for its more traditional and conservative fan base, we successfully appealed to both right- and left-winged media and viewers. Our message of love became a featured story across a spectrum of outlets, from Fox TV and Breitbart News Network to The New York Times, USA Today, Huffington Post, and even Ellen DeGeneres.
awards
Wood Pencil, Media: Use of Events
Winner, Next: Live Events/Broadcast
Gold, Brand Partnerships & Collaborations
Silver, Out of Home: Other
Emmys, Nominee Outstanding Commercial
Cannes Lions, 9 Shortlists
Wood Pencil, Diversity & Equality
Bronze, Integration
Gold, Video
Winner, Non-Government Organization
Bronze, Media Innovation: Alternative Media
Winner, Next: Live Events/Broadcast
Gold, Brand Partnerships & Collaborations
Silver, Out of Home: Other
Emmys, Nominee Outstanding Commercial
Cannes Lions, 9 Shortlists
Wood Pencil, Diversity & Equality
Bronze, Integration
Gold, Video
Winner, Non-Government Organization
Bronze, Media Innovation: Alternative Media
/03 (a) Bradesco
↓ next bank
Business Transformation
Building a digital bank from the ground up, one word at a time.
→ Concepting
→ Verbal Design
→ UX Writing
→ Verbal Design
→ UX Writing
Bradesco, one of the largest banks in Brazil, aimed to modernize its banking services to resonate with the nearly 60 million millennials living in Brazil.
Instead of just giving the existing bank a facelift, this was an opportunity for a complete disruption of the traditional banking model.
In the endeavor to reinvent the banking experience, I was tasked with developing next's tone of voice and verbal design for the app UI.
Instead of just giving the existing bank a facelift, this was an opportunity for a complete disruption of the traditional banking model.
In the endeavor to reinvent the banking experience, I was tasked with developing next's tone of voice and verbal design for the app UI.
To resonate with this younger generation, we developed a voice that spoke to them on their level, horizontally.
In other words, a bank that communicates like a millennial, making the entire verbal user experience something they actually understand and enjoy.
The tone of voice we crafted had a significant impact on the entire banking category in Brazil. From Nubank to Original, everyone borrowed from next's tone of voice.
In other words, a bank that communicates like a millennial, making the entire verbal user experience something they actually understand and enjoy.
The tone of voice we crafted had a significant impact on the entire banking category in Brazil. From Nubank to Original, everyone borrowed from next's tone of voice.
awards
Winner, Grand Prix: Design
Winner, Grand Prix: Digital Production
Gold, Design: Branding & Corporate Image
Gold, Digital Production: Navigation & Interface Gold, Consumer: Financial Software/Tech Silver, Design: Product Design
Silver, Design: Digital Design
Gold, Craft: Design/Identity
Gold, Mobile: Applications
Gold, Digital Production: Global Design
Silver, Digital Production: User Experience
Silver, Innovation: Technology
Silver, Content: Brand Experience
Bronze, Interactive: Applications
Gold, Use of Discipline: Branding
Gold, Use of Discipline: Design
Gold, Use of Discipline: Interactive
Gold, Digital Production: Art Direction
Winner, Grand Prix: Digital Production
Gold, Design: Branding & Corporate Image
Gold, Digital Production: Navigation & Interface Gold, Consumer: Financial Software/Tech Silver, Design: Product Design
Silver, Design: Digital Design
Gold, Craft: Design/Identity
Gold, Mobile: Applications
Gold, Digital Production: Global Design
Silver, Digital Production: User Experience
Silver, Innovation: Technology
Silver, Content: Brand Experience
Bronze, Interactive: Applications
Gold, Use of Discipline: Branding
Gold, Use of Discipline: Design
Gold, Use of Discipline: Interactive
Gold, Digital Production: Art Direction
/03 (b) Bradesco
↓ next bank, launch campaing
Film
A bold character to launch a bold bank.
→ Concepting
→ Verbal Design
→ Script
→ Verbal Design
→ Script
In addition to product development/conception, I was also involved in the creation of the launch campaign for next.
The campaign utilizes sketches that communicate with humor and irreverence to introduce the platform's features.
Employing cinematographic language, the ad effectively presents all the features of ‘next’.
The campaign utilizes sketches that communicate with humor and irreverence to introduce the platform's features.
Employing cinematographic language, the ad effectively presents all the features of ‘next’.
The content employs a language that resonates with the target audience for ‘next’ and allows them to relate to it easily.
Choosing a Hollywood celebrity was also a strategic move for ‘next’ to launch and position its brand with a bold and impactful approach, precisely how we wanted to be perceived by both the finance industry and consumers.
Choosing a Hollywood celebrity was also a strategic move for ‘next’ to launch and position its brand with a bold and impactful approach, precisely how we wanted to be perceived by both the finance industry and consumers.
