Hi, I'm Tom Vouga.
A multidisciplinary creative focused
on
projects across Advertising, Storytelling
& Brand Transformation.
︎ Contact
/01 Ad Council
↓ Fans of Love (LHNL)
Brand Experience
Reinventing the obvious Kiss Cam at NFL's Pro Bowl game to talk about bias.
→ Concepting
→ Verbal Design
→ Verbal Design
Fans Of Love originated as a global competition across the R/GA Network, presenting an open brief for all R/GA creatives to tackle. Fortunately, my idea was selected in the end.
Fans of Love came to life as a live stunt at the 2017 NFL Pro Bowl in Orlando, one of America’s biggest sporting events.
What began with 60,000 live fans quickly reached millions through a film of the stunt that we released online for Valentine’s Day.
Our message of love swiftly permeated culture, sparking a conversation about bias and redefining the concept of love in America.
Fans of Love came to life as a live stunt at the 2017 NFL Pro Bowl in Orlando, one of America’s biggest sporting events.
What began with 60,000 live fans quickly reached millions through a film of the stunt that we released online for Valentine’s Day.
Our message of love swiftly permeated culture, sparking a conversation about bias and redefining the concept of love in America.
Our impact was so significant that we are now expanding Love Cam partnerships with every major sports league in America (NFL, NBA, NHL, MLS), transforming their Kiss Cams into Love Cams.
As a result, we didn’t just insert our message into culture; we changed culture.
Through our partnership with the NFL, a league known for its more traditional and conservative fan base, we successfully appealed to both right- and left-winged media and viewers. Our message of love became a featured story across a spectrum of outlets, from Fox TV and Breitbart News Network to The New York Times, USA Today, Huffington Post, and even Ellen DeGeneres.
awards
Wood Pencil, Media: Use of Events
Winner, Next: Live Events/Broadcast
Gold, Brand Partnerships & Collaborations
Silver, Out of Home: Other
Emmys, Nominee Outstanding Commercial
Cannes Lions, 9 Shortlists
Wood Pencil, Diversity & Equality
Bronze, Integration
Gold, Video
Winner, Non-Government Organization
Bronze, Media Innovation: Alternative Media
Winner, Next: Live Events/Broadcast
Gold, Brand Partnerships & Collaborations
Silver, Out of Home: Other
Emmys, Nominee Outstanding Commercial
Cannes Lions, 9 Shortlists
Wood Pencil, Diversity & Equality
Bronze, Integration
Gold, Video
Winner, Non-Government Organization
Bronze, Media Innovation: Alternative Media
/02 Nike x NBA
↓ NBA Nike City Edition Uniforms
Film
Introducing the 2021-22 Nike City Edition Jerseys, a celebration of the NBA's 75th anniversary.
→ Concepting
→ Verbal Design
→ Creative Direction
→ Script
→ Verbal Design
→ Creative Direction
→ Script
As the NBA’s 75th Anniversary season kicks off, basketball is surging into the future, welcoming an ever-growing number of fans worldwide into the game.
Each year, Nike unveils the NBA City Edition, a uniform design concept that delves into how a city’s unique characteristics and basketball culture intertwine and influence each other.
Each year, Nike unveils the NBA City Edition, a uniform design concept that delves into how a city’s unique characteristics and basketball culture intertwine and influence each other.
For the 2021-22 season, Nike's NBA City Edition uniforms draw inspiration from both time and place, showcasing unforgettable moments from each franchise's history. These moments range from team expansions to iconic player performances and championship victories.
The outcome is a collection of 30 films that intricately weave together the unique fingerprint of each team's heritage, blending details from various eras to create a balanced narrative.
All 30 films here: https://on.nba.com/3bTZgba
/03 Shai 001
↓ Converse Basketball
360º Campaign
Launching the first Converse signature basketball shoe in almost 20 years.
→ Concepting
→ Creative Direction
→ Verbal Design
→ Creative Direction
→ Verbal Design
Converse Chucks were the first-ever basketball shoes, but fans don’t think “Cons” when they think basketball.
With the launch of their first signature shoe in nearly 20 years—the Shai 001 by Shai Gilgeous-Alexander—Converse set out to take over NBA All-Star Weekend.
The goal? Kickstart a conversation about their place in modern basketball while introducing their bold new silhouette.
With the launch of their first signature shoe in nearly 20 years—the Shai 001 by Shai Gilgeous-Alexander—Converse set out to take over NBA All-Star Weekend.
The goal? Kickstart a conversation about their place in modern basketball while introducing their bold new silhouette.
To do that, we were tasked with creating a 360º campaign to activate the shoe throughout the weekend.
From events and OOH to headline-grabbing stunts, the Shai 001 became the talk of the town. Not only did we break through the buzz around the new Ant Edwards shoe, but we also landed Shai 001 on everyone’s wish list.
A slam dunk for Shai—and for Converse, now back on people’s minds when they think about basketball.
From events and OOH to headline-grabbing stunts, the Shai 001 became the talk of the town. Not only did we break through the buzz around the new Ant Edwards shoe, but we also landed Shai 001 on everyone’s wish list.
A slam dunk for Shai—and for Converse, now back on people’s minds when they think about basketball.
Attendance is always a key concern for any brand—but during All-Star Weekend in San Francisco, it was even more pressing. With countless brands competing for physical attention, standing out was a challenge.
Add to that a target audience aged 14–18—who typically stay only a few minutes before moving on—and the stakes were even higher.
So, we came up with a bold idea: the first-ever fan-sponsored hour. Attendees would receive exclusive merch in exchange for staying in the space for a full hour, generating content along the way.
This not only elevated the experience, but also gave each part of the space its own moment—seen through the lens of the fans themselves.
And beyond being a smart activation, the idea would’ve created a single, unifying thread for the entire campaign—a focused narrative designed to spark conversation and amplify reach.
But in the end, the client didn’t move forward with it. “Too risky”...
Super sad ;/
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Add to that a target audience aged 14–18—who typically stay only a few minutes before moving on—and the stakes were even higher.
So, we came up with a bold idea: the first-ever fan-sponsored hour. Attendees would receive exclusive merch in exchange for staying in the space for a full hour, generating content along the way.
This not only elevated the experience, but also gave each part of the space its own moment—seen through the lens of the fans themselves.
And beyond being a smart activation, the idea would’ve created a single, unifying thread for the entire campaign—a focused narrative designed to spark conversation and amplify reach.
But in the end, the client didn’t move forward with it. “Too risky”...
Super sad ;/
/04 (a) Bradesco
↓ next bank
Business Transformation
Building a digital bank from the ground up, one word at a time.
→ Concepting
→ Verbal Design
→ UX Writing
→ Verbal Design
→ UX Writing
Bradesco, one of the largest banks in Brazil, aimed to modernize its banking services to resonate with the nearly 60 million millennials living in Brazil.
Instead of just giving the existing bank a facelift, this was an opportunity for a complete disruption of the traditional banking model.
In the endeavor to reinvent the banking experience, I was tasked with developing next's tone of voice and verbal design for the app UI.
Instead of just giving the existing bank a facelift, this was an opportunity for a complete disruption of the traditional banking model.
In the endeavor to reinvent the banking experience, I was tasked with developing next's tone of voice and verbal design for the app UI.
To resonate with this younger generation, we developed a voice that spoke to them on their level, horizontally.
In other words, a bank that communicates like a millennial, making the entire verbal user experience something they actually understand and enjoy.
The tone of voice we crafted had a significant impact on the entire banking category in Brazil. From Nubank to Original, everyone borrowed from next's tone of voice.
In other words, a bank that communicates like a millennial, making the entire verbal user experience something they actually understand and enjoy.
The tone of voice we crafted had a significant impact on the entire banking category in Brazil. From Nubank to Original, everyone borrowed from next's tone of voice.
awards
Winner, Grand Prix: Design
Winner, Grand Prix: Digital Production
Gold, Design: Branding & Corporate Image
Gold, Digital Production: Navigation & Interface Gold, Consumer: Financial Software/Tech Silver, Design: Product Design
Silver, Design: Digital Design
Gold, Craft: Design/Identity
Gold, Mobile: Applications
Gold, Digital Production: Global Design
Silver, Digital Production: User Experience
Silver, Innovation: Technology
Silver, Content: Brand Experience
Bronze, Interactive: Applications
Gold, Use of Discipline: Branding
Gold, Use of Discipline: Design
Gold, Use of Discipline: Interactive
Gold, Digital Production: Art Direction
Winner, Grand Prix: Digital Production
Gold, Design: Branding & Corporate Image
Gold, Digital Production: Navigation & Interface Gold, Consumer: Financial Software/Tech Silver, Design: Product Design
Silver, Design: Digital Design
Gold, Craft: Design/Identity
Gold, Mobile: Applications
Gold, Digital Production: Global Design
Silver, Digital Production: User Experience
Silver, Innovation: Technology
Silver, Content: Brand Experience
Bronze, Interactive: Applications
Gold, Use of Discipline: Branding
Gold, Use of Discipline: Design
Gold, Use of Discipline: Interactive
Gold, Digital Production: Art Direction