Reinventing the obvious Kiss Cam at NFL's Pro Bowl game to talk about bias.

→ Concepting
→ Verbal Design

Fans Of Love originated as a global competition across the R/GA Network, presenting an open brief for all R/GA creatives to tackle. Fortunately, my idea was selected in the end.

Fans of Love came to life as a live stunt at the 2017 NFL Pro Bowl in Orlando, one of America’s biggest sporting events.

What began with 60,000 live fans quickly reached millions through a film of the stunt that we released online for Valentine’s Day.

Our message of love swiftly permeated culture, sparking a conversation about bias and redefining the concept of love in America.

Our impact was so significant that we are now expanding Love Cam partnerships with every major sports league in America (NFL, NBA, NHL, MLS), transforming their Kiss Cams into Love Cams.

As a result, we didn’t just insert our message into culture; we changed culture.

Through our partnership with the NFL, a league known for its more traditional and conservative fan base, we successfully appealed to both right- and left-winged media and viewers. Our message of love became a featured story across a spectrum of outlets, from Fox TV and Breitbart News Network to The New York Times, USA Today, Huffington Post, and even Ellen DeGeneres.

awards

Wood Pencil, Media: Use of Events
Winner, Next: Live Events/Broadcast
Gold, Brand Partnerships & Collaborations
Silver, Out of Home: Other
Emmys, Nominee Outstanding Commercial
Cannes Lions, 9 Shortlists
Wood Pencil, Diversity & Equality
Bronze, Integration
Gold, Video
Winner, Non-Government Organization
Bronze, Media Innovation: Alternative Media