Introducing the 2021-22 Nike City Edition Jerseys, a celebration of the NBA's 75th anniversary.

→ Concepting
→ Verbal Design
→ Creative Direction
→ Script

As the NBA’s 75th Anniversary season kicks off, basketball is surging into the future, welcoming an ever-growing number of fans worldwide into the game.

Each year, Nike unveils the NBA City Edition, a uniform design concept that delves into how a city’s unique characteristics and basketball culture intertwine and influence each other.

For the 2021-22 season, Nike's NBA City Edition uniforms draw inspiration from both time and place, showcasing unforgettable moments from each franchise's history. These moments range from team expansions to iconic player performances and championship victories.

The outcome is a collection of 30 films that intricately weave together the unique fingerprint of each team's heritage, blending details from various eras to create a balanced narrative.

All 30 films here: https://on.nba.com/3bTZgba