/04 (a) Bradesco
↓ next bank
Business Transformation
Building a digital bank from the ground up, one word at a time.
→ Concepting
→ Verbal Design
→ UX Writing
→ Verbal Design
→ UX Writing
Bradesco, one of the largest banks in Brazil, aimed to modernize its banking services to resonate with the nearly 60 million millennials living in Brazil.
Instead of just giving the existing bank a facelift, this was an opportunity for a complete disruption of the traditional banking model.
In the endeavor to reinvent the banking experience, I was tasked with developing next's tone of voice and verbal design for the app UI.
Instead of just giving the existing bank a facelift, this was an opportunity for a complete disruption of the traditional banking model.
In the endeavor to reinvent the banking experience, I was tasked with developing next's tone of voice and verbal design for the app UI.
To resonate with this younger generation, we developed a voice that spoke to them on their level, horizontally.
In other words, a bank that communicates like a millennial, making the entire verbal user experience something they actually understand and enjoy.
The tone of voice we crafted had a significant impact on the entire banking category in Brazil. From Nubank to Original, everyone borrowed from next's tone of voice.
In other words, a bank that communicates like a millennial, making the entire verbal user experience something they actually understand and enjoy.
The tone of voice we crafted had a significant impact on the entire banking category in Brazil. From Nubank to Original, everyone borrowed from next's tone of voice.
awards
Winner, Grand Prix: Design
Winner, Grand Prix: Digital Production
Gold, Design: Branding & Corporate Image
Gold, Digital Production: Navigation & Interface Gold, Consumer: Financial Software/Tech Silver, Design: Product Design
Silver, Design: Digital Design
Gold, Craft: Design/Identity
Gold, Mobile: Applications
Gold, Digital Production: Global Design
Silver, Digital Production: User Experience
Silver, Innovation: Technology
Silver, Content: Brand Experience
Bronze, Interactive: Applications
Gold, Use of Discipline: Branding
Gold, Use of Discipline: Design
Gold, Use of Discipline: Interactive
Gold, Digital Production: Art Direction
Winner, Grand Prix: Digital Production
Gold, Design: Branding & Corporate Image
Gold, Digital Production: Navigation & Interface Gold, Consumer: Financial Software/Tech Silver, Design: Product Design
Silver, Design: Digital Design
Gold, Craft: Design/Identity
Gold, Mobile: Applications
Gold, Digital Production: Global Design
Silver, Digital Production: User Experience
Silver, Innovation: Technology
Silver, Content: Brand Experience
Bronze, Interactive: Applications
Gold, Use of Discipline: Branding
Gold, Use of Discipline: Design
Gold, Use of Discipline: Interactive
Gold, Digital Production: Art Direction