/04 (b) Bradesco
↓ next bank, launch campaing
Film
A bold character to launch a bold bank.
→ Concepting
→ Verbal Design
→ Script
→ Verbal Design
→ Script
In addition to product development/conception, I was also involved in the creation of the launch campaign for next.
The campaign utilizes sketches that communicate with humor and irreverence to introduce the platform's features.
Employing cinematographic language, the ad effectively presents all the features of ‘next’.
The campaign utilizes sketches that communicate with humor and irreverence to introduce the platform's features.
Employing cinematographic language, the ad effectively presents all the features of ‘next’.
The content employs a language that resonates with the target audience for ‘next’ and allows them to relate to it easily.
Choosing a Hollywood celebrity was also a strategic move for ‘next’ to launch and position its brand with a bold and impactful approach, precisely how we wanted to be perceived by both the finance industry and consumers.
Choosing a Hollywood celebrity was also a strategic move for ‘next’ to launch and position its brand with a bold and impactful approach, precisely how we wanted to be perceived by both the finance industry and consumers.
