/10 Bradesco
↓ Gabriel
Film
The most-watched Olympic ad on YouTube Brazil in 2016 (the Olympic year).
→ Concepting
→ Verbal Design
→ Script
→ Verbal Design
→ Script
In 2016, Brazil was facing one of its toughest political and economic crises.
In this scenario, the fact that the Olympic Games were going to be held was viewed with much disbelief. Brazilians were very pessimistic about the games.
Bradesco, one of the major sponsors of the Olympic Games, felt the need to help revive the Olympic spirit that was fading.
In this scenario, the fact that the Olympic Games were going to be held was viewed with much disbelief. Brazilians were very pessimistic about the games.
Bradesco, one of the major sponsors of the Olympic Games, felt the need to help revive the Olympic spirit that was fading.
Gabriel's story of never giving up in the face of adversity sparked a connection between the bank and Brazilians in an unprecedented way. His story restored optimism and hope to the country, making Gabriel an instant hero and resulting in the most-watched video in the history of YouTube in Brazil.
awards
Clio Sports 3 Gold, 1 Silver, 1 Bronze
Midas Awards 2 Gold, 2 Silvers, 1 Shortlist
Shorty Awards - Winner/Latin América, Finalist (3 place) Long Form Video/Global
Midas Awards 2 Gold, 2 Silvers, 1 Shortlist
Shorty Awards - Winner/Latin América, Finalist (3 place) Long Form Video/Global