/11 Mercado Livre

↓  Melito

                                  Film

The last toy in a toy store lists itself on Mercado Livre to avoid spending Christmas alone.

→ Concepting
→ Verbal Design
→ Script

Mercado Livre, the largest e-commerce platform in South America (often referred to as the "LATAM’s eBay"), aimed to position itself as a reliable destination for last-minute Christmas gifts.

To demonstrate that you can count on Mercado Livre, we created the story of Melito, the last toy in a toy store, who lists himself on the platform to avoid spending Christmas alone.