/05 Skol (AMBEV)
↓ Re-Route
Mobile
Disrupting a navigation app to create safer streets for drinkers and drivers.
→ Concepting
During the summer, Brazilians have a cultural preference for drinking on the streets rather than
inside bars.
However, this poses risks as drinkers share the streets with passing cars, particularly as the night progresses.
inside bars.
However, this poses risks as drinkers share the streets with passing cars, particularly as the night progresses.
To enhance safety for both pedestrians and drivers, we've unexpectedly reimagined Waze. Collaborating with artist Simon Weckert, we've utilized cell phones to create "fake traffic jams" on streets frequented by drinkers, diverting traffic from overcrowded bar areas.
Ensuring a safer environment for both drinkers and drivers alike.
Ensuring a safer environment for both drinkers and drivers alike.








awards
Cannes Lions,Brand Experience & Activation shortlist