/07 Looking for a partner
↓ The Cookbook
Social
The (potentially) largest crowdsourced database
of educational basketball videos in existence.
→ Concepting
→ Creative Direction
→ Verbal Design
→ Script
→ Directing
→ Cinematography
→ Editing
→ Producing
→ Creative Direction
→ Verbal Design
→ Script
→ Directing
→ Cinematography
→ Editing
→ Producing
Film has always been a learning tool in sports, but Gen Z athletes don’t consume it the same way previous generations did. Where previous generations studied recordings of games and plays, Gen Z turns to social media to learn.
We tap into that behavior, leveraging their passion for sports and online learning through the format they love most: short-form videos.
We tap into that behavior, leveraging their passion for sports and online learning through the format they love most: short-form videos.
The Cookbook is a short-form social media series where basketball players share unique “recipes” to teach others how to “smoke” opponents on the court.
Each episode features a new recipe (move) and a different player. Videos run approximately 30 seconds and are optimized for TikTok, Instagram Reels.
Each episode features a new recipe (move) and a different player. Videos run approximately 30 seconds and are optimized for TikTok, Instagram Reels.
With a repeatable production structure designed to run on a loop, The Cookbook has all the ingredients to become something audiences
will eat up. But instead of empty calories, we’re serving up real basketball sustenance.
